By Yousif Al Hamadi
During the 1970s, television technology became more attainable and less expensive, allowing individuals to take part in television production and distribution. This economic advancement made it possible for the public to view television programmes explicitly produced for specific audiences, as in drama, sports, or news programmes (Cassidy, 2011). Children’s programmes have also been part of this narrowcasting, targeting a specific audience of children by their developmental stages. There are even programmes explicitly produced for newborns or infants to watchmaking screen-time accessible from day one. According to an author and journalist for the Guardian, Patrick Barkham, ‘television is no longer merely the drug of the nation, it is the pacifier, babysitter, wallpaper and teacher for our children. Increasingly it intrudes on the very first months of their lives’ (Barkham, 2009).