Red Dot Films just finished a production of a promotion film resembling the quick action style for the Phoenix Games fitness competition, organized by Erada Fitness in June.
Many specialists and non-specialists think that the fast successive cuts style gives a film excitement, enthusiasm, and energy, neglecting the risk that the action’s layout may become senseless, and the viewer may find difficulty following what is happening.
In contrast, long shots may be boring, exhausting, require high performance from the role actor, and expose errors in the shooting location settings, which film directors often try to hide from the viewer.
Red Dot’s task was to provide Erada with stunning and impressive footage of the gym’s facility and its goers, while Erada’s marketing team led the post-production according to a specific sequence in their mind.
The marketing team assumed that the cuts should be quick, short, following the beats in an exciting manner, sending a message that Erada and its goers are ready physically and, without a doubt, prepared to organize the competition.
Indeed, the best practice is to have a combination of both quick and long, bearing in mind that the viewer should not feel the cuts and that each shot and shooting angle has a meaning and message.
The Executive Director of Red Dot, Shadab Khan, said: “It is a great opportunity to be chosen to shoot the promotion, as Erada Fitness is well-known in Qatar as the first and best CrossFit gym.”
Khan added, “The production team enjoyed the shooting a lot, as they were dealing with professional athletes, and the hall was amazing, and every angle in it creates a great shot.”
According to the founder and one of the gym’s coaches, Khaled Al Hamadi, “the promotion got a positive response. Red Dot was able to shoot the promotion exactly as we wanted. It was admired among our followers, and it was widely shared and disseminated.”
It is worth mentioning that this is the second time that Erada organizing the Phoenix Games. The previous one was last September and was managed successfully, encouraging many athletes in Qatar to compete in the coming one, so good luck to all.