The Qatar Football Association (QFA) has commissioned Red Dot Films to create a promotional film for the Qatar national team’s new 2022 FIFA World Cup kits, emphasising the importance of not identifying the model wearing the kit and providing close-ups of its details, pattern, and distinguishing features.
The concept of the ad is about revealing the kits worn by an unknown silhouette player out of a cloud of smoke. The director, Shadab Khan, found that the best way to create the scene is by putting a light in the back and smoke in front of it to make the mood generally more sporty.” Indeed, if there is no light hitting the smoke, the mood will turn soft.

(World Cup kits for Qatar 2022)