Red Dot Films partners with 60 Degrees to produce a nostalgic and visually striking TVC for Ahlibank, highlighting the importance of preserving traditions in a rapidly changing world.
In today’s fast-paced world, where technology constantly evolves and shapes lives, it’s easy to forget the importance of preserving cultural heritage and maintaining solid connections with its roots. This Ramadan, Ahlibank has teamed up with Red Dot Films and their advertising agency, 60 Degrees, to create a heartwarming and nostalgic television commercial (TVC) that celebrates the rich Qatari tradition and family values during the holy month.
Set against the backdrop of a traditional Qatari Iftar gathering, the TVC tells the story of a charismatic young boy who takes on the role of an elder, inspired by his wise grandfather. The TVC serves as a gentle reminder of the importance of purifying one’s soul and preserving one’s Islamic and Arabic heritage in a world where children increasingly grow up disconnected from their traditions.
The team behind the TVC has gone to great lengths to ensure that every aspect of the production is culturally authentic and visually stunning. From the warm and golden lighting that evokes the essence of traditional Qatari lanterns to the carefully selected locations that showcase the country’s architectural and cultural landscape, the TVC transports viewers to the heart of Qatari family life.
The costumes, makeup, and art department have worked tirelessly to create a seamless blend of modern and traditional attire, highlighting the richness and diversity of Qatari culture. The actors, all locals, bring a sense of warmth and familiarity to the TVC, embodying the intimate nature of family gatherings.
The sound design, crafted to create a multisensory experience, features traditional Arabic tunes composed by Qatari Abdulrahman Alrayami and produced by Cochineal Production. The music focuses on regional instruments such as qanoon, oud, and nai, enhancing the celebratory mood of the TVC and contributing to its heartwarming and nostalgic feel.
Director of Photography, Tribhuvan Babu Sadineni, has masterfully captured dynamic shots that celebrate the vibrancy of Qatari family gatherings, further immersing viewers in the world of the TVC. The cinematography draws inspiration from Qatar’s architectural and cultural landscape, with indoor scenes shot in a traditional Qatari house and the outdoor scene at the iconic Mohammed Abdulwahab Mosque.
With its visually striking and culturally authentic narrative, the TVC celebrates Qatari tradition and family values during Ramadan and reinforces Ahlibank’s commitment to the community. By highlighting the importance of preserving traditions in a rapidly changing world, Ahlibank’s TVC serves as a timely reminder to reconnect with our cultural roots and cherish the warmth of family gatherings during the holy month.