AI knocks at the production doors and eliminates key jobs

In a motion comic promotional film for the Qatar Football Association (QFA), artificial intelligence (AI) was introduced, announcing the end of concept design.

The QFA promotion is one of several promotional films produced for a campaign that invites the Qatari national team fans to support the team in its participation in the 2022 World Cup.

QFA’s motion comic promotional film

Professional Use of Smoke in Film Production

The Qatar Football Association (QFA) has commissioned Red Dot Films to create a promotional film for the Qatar national team’s new 2022 FIFA World Cup kits, emphasising the importance of not identifying the model wearing the kit and providing close-ups of its details, pattern, and distinguishing features.

The concept of the ad is about revealing the kits worn by an unknown silhouette player out of a cloud of smoke. The director, Shadab Khan, found that the best way to create the scene is by putting a light in the back and smoke in front of it to make the mood generally more sporty.” Indeed, if there is no light hitting the smoke, the mood will turn soft.

Unknown players inside a cloud of smoke
(World Cup kits for Qatar 2022)

Khan is Back

After four years of working with Qatar Media Corporation (QMC) in establishing 37 TV and developing FM 107 Urdu Radio, Shadab Khan returns to Red Dot Films energized and full of ideas to grow the company. The Red Dot website team interviewed Khan to explain the role he has given to the TV and radio channels and clarify his endeavors in the Red Dot after these years.

Shadab Khan

Animated Promo for 2021 FIFA Arab CUP

The Qatar Football Association (QFA) contracted with Red Dot Films to produce an animated promotion for the 2021 FIFA Arab Cup.

2021 FIFA Arab Cup logo

Red Dot produced the promo using 3D animation technology, influenced by an ad produced by the telecommunications provider Movistar, a sponsor of the Colombian national team.

Red Dot’s contributions to the Shura Council elections campaigns

During the past three weeks, Red Dot Films contributed to providing its services to the candidates of the Qatari Shura Council.

Red Dot offered its expertise, equipment, and technicians to show the candidates’ messages professionally and in a high-quality manner.

The QFA’s 3D Boy Again In CONCACAF Animated Promo

QFA CONCACAF campaign poster

On Sunday, the 11th of July, the Qatar Football Association (QFA) published an animated promotion produced by Red Dot Films for the Qatari national team’s participation in the 2021 CONCACAF Gold Cup, which is held in the United States of America.

Red Dot Films and its Cinematographic Skills in Mosque Architecture

Red Dot Films has been known for its exceptional skill in cinematography, and in Qatar, it has been the perfect choice for filming architectural footage.

Architecture photography is considered a speciality and a genre by itself. The Qatari photographer Ali Al-Nuaimi briefly explains, “any capture consists of elements that involve human intervention falls under the architecture genre such as buildings and bridges. If it does not consist of human intervention, it falls under the landscape, such as waterfalls and fields.” In the same context, the videography is categorised.

Ali Al-Nuaimi Photography

A Battle in Illumination: comparing the ARRI HMI M-series and the ARRI Skypanel

By Miri-Joan de Wet

When it comes to film lighting, the wrong light can not only cost the production, but it can also set wrong tone, look unprofessional and create a completely different atmosphere than the one you intended. That’s why it is essential to get this right and where else to start but with the lights themselves.

In this battle of illumination our two competitors are considered the most accomplished and commonly utilised lights in the industry. We will be comparing the ARRI HMI M-series and the ARRI Skypanel. Here you’ll find a comprehensive review of the two types of lights and how you can use them to best illuminate your stories.

Arri M-Series - Working with HMI Lighting - Hurlbut Academy
Arri SkyPanel light