Animated Promo for 2021 FIFA Arab CUP

The Qatar Football Association (QFA) contracted with Red Dot Films to produce an animated promotion for the 2021 FIFA Arab Cup.

2021 FIFA Arab Cup logo

Red Dot produced the promo using 3D animation technology, influenced by an ad produced by the telecommunications provider Movistar, a sponsor of the Colombian national team.

Red Dot’s contributions to the Shura Council elections campaigns

During the past three weeks, Red Dot Films contributed to providing its services to the candidates of the Qatari Shura Council.

Red Dot offered its expertise, equipment, and technicians to show the candidates’ messages professionally and in a high-quality manner.

The QFA’s 3D Boy Again In CONCACAF Animated Promo

QFA CONCACAF campaign poster

On Sunday, the 11th of July, the Qatar Football Association (QFA) published an animated promotion produced by Red Dot Films for the Qatari national team’s participation in the 2021 CONCACAF Gold Cup, which is held in the United States of America.

Red Dot Films and its Cinematographic Skills in Mosque Architecture

Red Dot Films has been known for its exceptional skill in cinematography, and in Qatar, it has been the perfect choice for filming architectural footage.

Architecture photography is considered a speciality and a genre by itself. The Qatari photographer Ali Al-Nuaimi briefly explains, “any capture consists of elements that involve human intervention falls under the architecture genre such as buildings and bridges. If it does not consist of human intervention, it falls under the landscape, such as waterfalls and fields.” In the same context, the videography is categorised.

Ali Al-Nuaimi Photography

A Battle in Illumination: comparing the ARRI HMI M-series and the ARRI Skypanel

By Miri-Joan de Wet

When it comes to film lighting, the wrong light can not only cost the production, but it can also set wrong tone, look unprofessional and create a completely different atmosphere than the one you intended. That’s why it is essential to get this right and where else to start but with the lights themselves.

In this battle of illumination our two competitors are considered the most accomplished and commonly utilised lights in the industry. We will be comparing the ARRI HMI M-series and the ARRI Skypanel. Here you’ll find a comprehensive review of the two types of lights and how you can use them to best illuminate your stories.

Arri M-Series - Working with HMI Lighting - Hurlbut Academy
Arri SkyPanel light

Engaging and Shaping the Theme of Nationalism in Depicting Wars

By Yousif Al Hamadi

National identity consists of a group of behaviors and values that differentiate members of a country spiritually and culturally. It gives individuals and the collective a meaning of belonging to their nation to feel stable and united, especially during conflicts and wars. The theme of national identity has been represented by painters, writers, and musicians since the romantic era in the late eighteenth and nineteenth centuries in their portrayals of battle in America and Europe. With globalization during the twentieth century, the concept started to be adopted internationally, and filmmakers began to represent it, while filmmaking had just been developed editorially and technically. Furthermore, during the Second World War, propaganda films played an essential role in treating the national identity theme, which had served several nations during wartime as Britain and Germany.

OER Project

The Theoretical and Practical Problems Associated with Viewing the Media in Terms of Effects

By Yousif Al Hamadi

Today, media research includes media effects and media content analyses showing how people use the messages they receive from the media. Major studies have examined the effects and some of the media’s roles in people’s lives. Since the beginning of the 20th century, media scholars and researchers initially presented theories showing extreme media power that directly affected mass consumption. Later, studies and experiments proved that all media effects were limited, indirect, or minimal. They presented other theories that had more consideration towards human behaviors, technology, and the relationship between mass media and mass consumption. Some theories favored the passive audience, others preferred the active audience, and others looked at the cause and connection with the event. Media scholars and researchers also presented cultural media theories where symbolism emerged as a critical element in some of their construction. Others interpreted social and political practices by using the effects of mass media on public opinions and behaviors.

C1 Media: Audience effects theories part 2 - YouTube
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