Through thirty animated clips and a song in My Dream Career Campaign, The Childhood Cultural Center (CCC) used their figures, Waad, Zena, Shater and Amal. The campaign is to clarify the role of social, economic and developmental sectors, looking forward to expanding the horizon of children by focusing on talents to create better models in all areas.
AMAL
A stubborn personality that deals with the educational aspect of parents and children
Age: 5 years old
Shater
Intelligent personality deals with the technical and engineering side
Age: 9 years old
Wa’ad
An energetic personality who treats the athletic side
Age: 16 years old
ZIENA
A persistent personality who deals with the academic and scientific research aspect and the cultural aspect
Age: 12 years old
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Unfortuntly, the song did not complete because the management of CCC changed in the middle of the work, changing the song to be representing the centre rather than being part of the campaign. It was at least recorded by Jeem TV’ Siwar Choir, but the clip never been shot. It was written by the young poet Abdulaziz Al Obadli and composed by Ibrahim Alwalili.
