The Qatar Football Association (QFA) hired Red Dot Films to produce an Ad that addresses the religious and societal aspects to be posted during Ramadan on their social media platforms, taking advantage of the football players who influence a large segment of the audience.
The advertisement focused on three aspects, the aspect of worship, the aspect of work, and the aspect of the family and society, using Al-Moez Ali, Akram Afif and Saad Al-Sheeb as representatives of these aspects, but in a two-dimensional cartoon form.
Players’ voices recorded at Katara Studios, known for the highest quality of equipment and technicians. However, the players’ presence in the studio was an opportunity to take pictures of them from different angles due to the difficulties of reaching the players during the Coronavirus restrictions and for the Red Dot team to draw the players model sheet.
The Art Director, Mohamed Dandrawi, said, “We chose to do the backgrounds’ style as an outline filled with bright colours, while the animation has a stop-motion feeling to let the Ad be different than what is usual”.