In a creative endeavour to educate and engage audiences, Red Dot Films has produced three animated short films for the KAHRAMAA Water Quality Laboratory. These shorts utilise the lab’s characters to target three different age groups while delivering essential information about the role of Qatar General Electricity & Water Corporation (KAHRAMAA) in ensuring water quality.
KAHRAMAA’s Water Quality Lab was granted accreditation for the first time in 2012. It is one of around 200 non-commercial laboratories in the world authorised to use the logo of the world-class certification body A2LA (Laboratory certificate # 3265.01). Moreover, KAHRAMAA Water Quality Lab is the leading laboratory in Qatar in terms of international accreditation and one of the first accredited laboratories in the region.
The narrative of these animated works highlights the crucial role KAHRAMAA plays in guaranteeing the purity and quality of water, adhering to global standards. They also aim to guide the public towards the understanding that tap water is safe for consumption.
Maryam Alkaabi, the Head of the Water Operation and Control Department, emphasised the significance of these films, stating, “These films are crucial to expose students visiting the lab on field trips. We showcase them before embarking on our tours.”
Alkaabi added, “These films make learning about water treatment fun and accessible for kids. Through animation and relatable stories, they emphasize the significance of choosing positive habits in a visually impactful way.”
Each of the three films is tailored for a specific age group. The first film targets preschoolers, featuring main characters two glasses discussing their origins, the journey to the lab, the laboratory examination process, and concluding with children joyfully drinking the treated water at home.
The second film shares similar details but is directed towards the 7+ age group. It focuses on adding more scientific details, a touch of imagination, and appropriate visual effects suited for the age group.
The third film is designed for the 13+ age group, considering their interests in activities like sports and school participation. It delves into more complex scientific information compared to the other films.
Yousif Al Hamadi, the executive producer, expressed, “Animated films are a powerful and unique way to tell stories, capable of conveying a wide range of emotions and messages in a limited time frame. The films rely on strong visuals, music, visuals and sound effects to create an unforgettable immersive experience for the audience.”
Red Dot has not only focused on delivering high-quality animation but has also skillfully simulated the fluidity of water, with a standout character being the water itself, flowing through pipes as if heading towards the city.
Red Dot also created two glass characters in the first video. It had to create two characters with bodies shaped like glasses filled with water that move per their actions.
In a world where visual storytelling holds immense power, these animated shorts by Red Dot Films stand as an innovative and effective means to raise awareness about the vital role of KAHRAMAA in ensuring clean and safe water for all.
The laboratory project is the second project executed by Red Dot for KAHRAMAA this year, as the first was to Tarsheed, aiming to rationalise water, electricity and energy consumption, shown on Qatar TV last Ramadan.
