Tag: QFA

AI knocks at the production doors and eliminates key jobs

In a motion comic promotional film for the Qatar Football Association (QFA), artificial intelligence (AI) was introduced, announcing the end of concept design. The QFA promotion is one of several promotional films produced for a campaign that invites the Qatari national team fans to support the team in its participation in the 2022 World Cup.

Professional Use of Smoke in Film Production

The Qatar Football Association (QFA) has commissioned Red Dot Films to create a promotional film for the Qatar national team’s new 2022 FIFA World Cup kits, emphasising the importance of not identifying the model wearing the kit and providing close-ups of its details, pattern, and distinguishing features. The concept of the ad is about revealing […]